Weight Watchers

Deliverables : Surface Design
Location : US

Arty Guava collaborated with Weight Watchers on a campaign focused on body positivity and self-acceptance. Working with the brand endorsed by Oprah, Arty's vibrant artwork illustrated the empowering message of loving and accepting oneself at any size. This partnership blends creativity with the values of self-love, inclusivity, and embracing every body type, capturing a dynamic narrative of female empowerment through art.

The event ‘Making the Shift’ aimed to dismantle the shame surrounding body shape, promoting self-acceptance and joy in every form. Arty Guava designed the event’s journal, with a cover that powerfully captured this message by depicting people celebrating life with exuberance, regardless of their shape. The design resonated deeply with the event's themes, offering a visual representation of empowerment, diversity, and the beauty of embracing oneself.