Weight Watchers

Deliverables : Surface Design
Location : US

A collaboration with Weight Watchers and Oprah for the "Making the Shift" event, which streamed live on YouTube. The event aimed to dismantle the shame surrounding body shape, promoting self-acceptance and joy in every form. Arty Guava designed the event’s journal, with a cover that powerfully captured this message by depicting people celebrating life with exuberance, regardless of their shape. The design resonated deeply with the event's themes, offering a visual representation of empowerment, diversity, and the beauty of embracing oneself.